NEW! Ernie Ball Paradigm Guitar Strings - THE MOST ADVANCED GUITAR STRINGS KNOWN TO MAN

THREE GENERATIONS OF STRING MAKERS

For more than 50 years the Ernie Ball family has been committed to crafting guitar strings in Southern California that shape the sound of rock and roll. From the introduction of Slinkys in 1962 to PARADIGM, the world’s most advanced guitar strings ever created, experience the story and passion behind the uncompromising commitment to innovation and tone.

LEGENDARY TONE THE SOUND OF ROCK AND ROLL

Eric Clapton, Jimmy Page, Keith Richards, Paul McCartney, Pete Townshend, Slash and thousands of other guitarists have relied on Ernie Ball to deliver the iconic tone they are known for. PARADIGM continues Ernie Ball's legacy of tone by pushing the boundaries of what a guitar string can be - stronger, more durable and longer lasting, without compromising the sound or feel.

SUPERIOR BREAK RESISTANCE THE STRONGEST STRINGS KNOWN TO MAN

Ernie Ball's new state-of-the-art wire drawing process coupled with patented RPS (reinforced plain string) technology dramatically increases tensile strength by up to 35% and provides up to 70% more fatigue strength than traditional strings.